Hackspace Branding: Difference between revisions

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Leeds Hackspace does have 'Branding' but it is representational of the Hackspace and its currently growing state. We encourage everyone to modify the Hackspace Marketing Materials to fit their needs, but official places like the social media accounts and flyers will use more of the branding guidelines.
This page documents branding of Leeds Hackspace to be used on official marketing materials, flyers, signage etc.


== Leeds Hackspace Logo ==
== Leeds Hackspace logo ==


Officially our logo is the standard H in a light blue circle its used on walls, leaflets, online and everywhere!
[https://drive.google.com/open?id=0B6irbaPOXu-3eDNWWWRhR0JjR1E Download our logo pack]. The pack includes colour and monochrome versions of the logo, as well as more detailed guidelines around usage of the logo.


[[File:LogoOrig.svg]]
Our logo is composed of the Hackspace "H" in a circle, and our name "Leeds Hackspace":
The logo SVG, which will scale to any size you need. Please use this file whenever possible.


The logo must always be represented in light blue, with the exception of items printed as B/W.
[[File:LHS-Colour.svg|600px]]
The logo can also be used as an inverted version, where by the H itself and the outside is distinctly different.


== Hackspace Color ==
Where the name of the Hackspace is implied, the "H" glyph can be used on its own:
The official blue colour is close to "Hippie Blue" which is measured as the following -


CMYK (for print)
C-60 M-24 Y-20 K-0


PANTONE+
[[File:LHS-Colour-glyph.svg|200px]]
Pantone 549 C


RGB (for screen)
R-105 G-163 B-185
RGB Hex - 69a3b9


There will always be a variation between printers and screens/devices, so do not worry about it too much.
The colour versions of the logo should always be shown in Hackspace Blue and black, on a solid white background. If you'd like to use the logo on a coloured or dark background, there are monochrome versions of the logo included in the logo pack, which can be downloaded above. These can be used in any colour.


== Hacked Logos ==
== Hackspace Blue colour ==
As a hackspace we encourage people to have a go at things themselves. Our logo is no exception.
The blue colour is close to "Hippie Blue"
There are plenty of variations of the Hackspace Logo in use.


All we ask is that you try and keep the H and circle the same, and keep it the same blue. Beyond that it is up to you to make it your own.
RGB (for screen): 97, 148, 188 (#6194BC)
 
CMYK (for print): 64%, 33% 12%, 0%
 
Pantone: PANTONE solid uncoated, 542 U
 
== Typeface ==
 
The typeface used in the logo is [https://fonts.google.com/specimen/Cairo Cairo], a free open-source font from Google Fonts.
 
 
 
[[Category:Marketing]]

Latest revision as of 07:21, 3 July 2017

This page documents branding of Leeds Hackspace to be used on official marketing materials, flyers, signage etc.

Download our logo pack. The pack includes colour and monochrome versions of the logo, as well as more detailed guidelines around usage of the logo.

Our logo is composed of the Hackspace "H" in a circle, and our name "Leeds Hackspace":

LHS-Colour.svg

Where the name of the Hackspace is implied, the "H" glyph can be used on its own:


LHS-Colour-glyph.svg


The colour versions of the logo should always be shown in Hackspace Blue and black, on a solid white background. If you'd like to use the logo on a coloured or dark background, there are monochrome versions of the logo included in the logo pack, which can be downloaded above. These can be used in any colour.

Hackspace Blue colour

The blue colour is close to "Hippie Blue"

RGB (for screen): 97, 148, 188 (#6194BC)

CMYK (for print): 64%, 33% 12%, 0%

Pantone: PANTONE solid uncoated, 542 U

Typeface

The typeface used in the logo is Cairo, a free open-source font from Google Fonts.

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